Overcoming the junk mail filters
One persistent challenge for any online communications service is making sure important emails reach the inbox rather than being intercepted by spam or junk mail filters.
For Powwownow, reliable email delivery is particularly important. Customers need to receive the information required to join and manage a conference call. If those details are delayed, rejected or sent to a junk folder, it can prevent someone from joining a call when they need to.
Email filtering has also become considerably more sophisticated since this article was originally published. Major providers now consider factors including sender authentication, domain reputation, sending behaviour, and recipient engagement when deciding whether an email should reach the inbox.
Google recommends that organisations authenticate their email using technologies such as SPF, DKIM and DMARC. These checks help receiving email services verify that a message genuinely comes from the organisation it claims to represent.
Microsoft provides similar email authentication guidance and recommends that senders actively manage their sending reputation and comply with established email standards.
Good deliverability is not simply about getting around spam filters. It means following recognised best practices, sending relevant communications, maintaining accurate mailing lists and making sure recipients expect the messages they receive. Google also recommends monitoring spam rates and sender reputation through its Postmaster Tools.
For businesses that depend on email to provide essential service information, maintaining reliable email delivery remains an important part of the customer experience.
If you are expecting important information from a service and it has not arrived, it is always worth checking your junk or spam folder, confirming that the email address supplied is correct and adding the sender to your contacts or safe senders list.